Blog

Notes on US lead gen.

How lead distribution, fraud screening and affiliate payouts work in loans, insurance and mortgage. Written by the team that builds Pingtype.

Lead distribution

What is ping-post lead distribution?

How ping-post works, why lead buyers and sellers use it, and how it compares with direct post in US insurance, loan and mortgage lead gen.

Sep 25, 2026 · 2 min read Fraud prevention

How lead fraud is caught before a lead is sold

The common types of lead fraud in US insurance, loan and mortgage lead gen, the checks that catch them, and why screening before the sale matters more than returns after it.

Sep 18, 2026 · 2 min read Affiliates

How affiliates get paid in US insurance and loan lead gen

CPL, CPA, revenue share and dynamic payouts explained for affiliates running US auto insurance, home insurance, personal loan and mortgage offers.

Sep 11, 2026 · 2 min read