Lead gen that runs on our own stack.
bnkrads connects vetted affiliates with buyers of US loan, insurance and mortgage leads. We own the tracking, the fraud screening and the ping-post engine, so affiliates get paid on real volume and buyers only see clean leads.
From click to buyer in one system.
Most networks stitch together third-party trackers and distribution tools. We built our own, so every step is visible to us and to you.
Traffic comes in
You send traffic to our offers. Every click and conversion is tracked in Pingtype from the first touch.
TrackingFraud screening
Each lead is checked for bots, bad phone numbers, duplicates and missing consent before anyone sees it.
Pingtype fraud toolsPing-post auction
Clean leads are offered to matching buyers in real time and go to the best bid.
DistributionDelivered and paid
The buyer receives the lead instantly. You see the result in your reporting and get paid on it.
ReportingFour US verticals. Nothing else.
We only run what we know well, with direct buyers on every one.
Personal loans
Consumers looking for unsecured personal and installment loans.
Auto insurance
Drivers shopping for a new policy or a better rate on their current one.
Home insurance
Homeowners comparing coverage, from new purchases to renewals.
Mortgage
Purchase and refinance leads for lenders and brokers.
Get paid on every lead that sells.
- Offers we own and sell directly to buyers.
- Tracking you can trust, on the same platform we use to sell the leads.
- A direct line to the team, not a support ticket queue.
- More than $11M paid out to affiliates.
Only buy leads that passed the checks.
- Every lead is screened by Pingtype's fraud tools before it is offered to you.
- Live data from vetted traffic sources.
- Real-time delivery through ping-post or direct post.
- Filters and caps set around the leads you want.
We build the tools the network runs on.
The team behind bnkrads owns and develops two products used across lead generation.
A lead distribution system (LDS) and tracking platform for lead gen. It runs ping-post auctions, tracks every click and conversion, and screens leads for fraud before they are sold.
pingtype.comA CRM and outreach tool built for business developers. We use it to find and work with the affiliates and buyers in our network.
lexxa.ioNotes on US lead gen.
What is ping-post lead distribution?
How ping-post works, why lead buyers and sellers use it, and how it compares with direct post in US insurance, loan and mortgage lead gen.
Fraud preventionHow lead fraud is caught before a lead is sold
The common types of lead fraud in US insurance, loan and mortgage lead gen, the checks that catch them, and why screening before the sale matters more than returns after it.
AffiliatesHow affiliates get paid in US insurance and loan lead gen
CPL, CPA, revenue share and dynamic payouts explained for affiliates running US auto insurance, home insurance, personal loan and mortgage offers.
Common questions.
What is bnkrads?
bnkrads is an invite-only affiliate network for US lead generation. Affiliates send traffic to our loan, auto insurance, home insurance and mortgage offers, and we sell the leads to vetted buyers through our own ping-post system, Pingtype.
Which verticals do you run?
Four US verticals: personal loans, auto insurance, home insurance and mortgage.
How much have you paid affiliates?
More than $11 million in affiliate payments to date.
Why is it invite-only?
We keep the network small so every partner gets direct support and buyers get consistent lead quality. Anyone can apply, and we review each application by hand.
How do you stop fraudulent leads?
Every lead passes through Pingtype's fraud checks before it is offered to a buyer. Leads that fail are blocked and never sold.
Who runs bnkrads?
A team of lead generation veterans with a combined 60+ years in the industry. We also own and build Pingtype, our lead distribution and tracking platform, and Lexxa, a CRM and outreach tool for business developers.
Ready to run with us?
Tell us about your traffic or the leads you want to buy. We review every application by hand.